What is Backlinks And How Do They Work – How to Get More Backlinks

what is backlink in seo

“Backlinks are refers to the incoming links to a webpage from another website. These are hyperlinks pointing to a page on your site.”

Many of you will have recently started blogs or websites and often struggling to understand what the term backlinks means and how much they are important in the ranking of your website or blog page. For any new website and new blog, backlinks are the most important aspect in the ranking on search engine result page (SERP). So in this today’s post we have discusses about the importance of the backlinks for your website or blogs. Here you will learn how to get quality backlinks to your website and also learn how to analyze the backlinks of your competitors’ websites.

So let get started…..

Backlinks are also known as ‘incoming links’ or ‘inbound links’ on your website. The incoming links of your website get by another external website are called backlinks. As per the Off-Page SEO aspect, backlinks are the major factor for the ranking of your website. A webpage or site with lots of quality backlinks tended to rank high on all major search engines. Backlinks for your website should be natural this means that the website must not use artificial ways to create backlinks. For any website or blog the quality of links is more important than the quantity.

Why Backlinks are important for any Website?

Backlinks are most important aspect for search engines and users as well. From user’s perspective, through backlinks people find other sources of information on the same or related topic.

In earlier time low-quality backlinks are helped in the ranking of a site but after the Penguin Algorithm update by Google whole landscape of backlinking has changed. It is important that the backlinks are of high quality & natural, means generated from the quality sites and not to be generated by artificial ways. For a website, the quality of the backlinks is more important than the quantity. So, always should have to get backlinks from the authoritative and relevant sites.

Here let’s discuss that why Backlinks are Important for a website:-

  • Faster Indexing:

Search Engine’s bots/ crawlers crawls new webpages by following the backlinks from the existing webpages. If your website have not get any backlinks than the search engine bots have difficulty to find you website. For faster indexing of a website, backlinks are most important. 

  • Increasing the Website Ranking:

Backlinks are most important aspect to increase the ranking of a website on a search engines. Backlinks of your website are the signal to search engines that your website is linked with the other sources of information related to the same or relevant topic which is appropriate for the visitors or readers. If your website content is getting linked from other relevant sites than search engine understand that your content is worth linking to and your website naturally start to rank higher in search engine result Page (SERP).

  • Referral Traffic:

One of major benefit of backlinks is getting referral traffic on your website. Referral traffic is a traffic that people are clicking on links within content and being taken to the linked content. The traffic is highly targeted; Since people click on the links voluntarily, they have usually more targeted and are less likely to leave the page which means the bounce rate at the webpage is low.

  • Build Brand Authority and Relationships:

If the backlinks on your website are good & high quality that containing useful information for the readers or visitors then search engine considered your website as credible site and authoritative. It means that your website is highly regarded and trusted. Backlinks are one of the most important aspects to boost the credibility of a website.

what is backlinks in seo example

Some Backlink Checker tools:-

There are many free & paid tools or sites of backlink checker that provide all the data about quality, quantity and source of the backlinks on your site. Some of them are- SEMrush, Ahrefs’, Majestic SEO, Open Site Explorer, Google Search Console, Buzz Sumo, Open Link Profiler, Backlink Watch, small SEO Tool, and many more.

Here is an example for checking backlinks from Ahrefs’ tool. Take a keyword ‘’backlinks’’ into the search box of the tool-

get backlinks

In the above image you can see the numbers of backlinks to the various website for the particular keyword search.

How to Create Quality Backlinks for your Website-

Hope you will understand that what the backlinks means and why they are important. And now I am going to discuss about how to create or get quality backlinks for your website.

Before starting, one important fact that you need to keep in the mind about backlinks is that the quality of backlinks in SEO is more important than the quantity. If you are using any artificial ways or paid services to get backlinks for your site then you are likely going to be penalized by Google’s Penguin algorithm.

backlinks free

Below are some awesome techniques or way to get quality backlinks for your site-

  • Write attractive blogs or article for your website (Content Marketing)
  • Post gust blogging
  • Analyze your competitor’s websites backlinks
  • Use Broken link Building Method
  • Submit to web directories
  • Distribute Press release

Some Major Terms that You Should Know :

Here I’m discuss about some common terms related to backlinks that you should know-

Link Juice- Link juice refers to how powerful a backlink passes within a site or from one site to another website.  When a webpages linking to your any website’s page or article then it passes link juice that will help in improving the domain authority of your site.

Internal Links- Internal links are refers to the links that follow from one page to another page within the same domain. And the process of this linking is known as internal linking or interlinking.

High quality Links- These links refers to the links get by your website from the high authoritative sites or blogs. Such kind of links to your website improves the ranking on the search engine and also builds the credibility for your website.

Low Quality Backlinks- The links to your website from the harvested sites, spam sites, and automated sites are the low quality backlinks. These kinds of links do more harm to your website rather than good impact. That’s why always be careful while buying backlinks for your website.

Do-follow Link- Do-follow links to your website allows the search engine to follow them to reach your website. By default all the links that are added to your webpage or post are do-follow links. These links passes link juice to your website.

No-follow Link- No-follow links in you webpage tells the search engine to not crawl that link. No follow no not impact in the ranking of a website on SERP and doesn’t boost PageRank. Through the webmaster tool, you can use no-follow tag to that link you don’t want to get crawled by search engines.

To build your brand awareness and get your website on top ranking in search engine result page (SERP), the quality of backlinks is more important than the quantity. So always should generate backlinks for your website from the authoritative and relevant websites. Building quality links for your website is the signal to search engine that your website contained quality resources of relevant information that are beneficial for the readers. Consequently, search engines ranked your website on higher position for the relevant keyword. If you are looking for the best SEO Services Provider in Delhi to improve your online visibility by generating quality backlinks for your website then SEO1 India is a leading SEO Company in Delhi and NCR region. The company always follows quality link building strategies.

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